Co-Founder of Technology Service Provider, Appamondo.
Written By Michael Smith on the 20th of June, 2018
#CX gets bandied about quite frequently, these days. Anything associated with digital on social media seems tagged for good measure but do people genuinely understand its dynamic and relevance?
Continue ReadingWritten By Michael Smith on the 7th of June, 2018
For the forward-thinking CIO or CX Director, tech-savvy Millennials and fans of Star Wars, the concept of AI-driven customer service generates real excitement.
Continue ReadingWritten By Michael Smith on the 1st of May, 2018
Whilst waiting for my car to be serviced, I was reminded how customer service controls consumer perception and impacts brand values.
Continue ReadingWritten By Michael Smith on the 1st of March, 2018
Henry Ford is purported to have once said, ‘a customer can have a car in any colour they want as long as its black’.
Continue ReadingWritten By Michael Smith on the 3rd of January, 2018
There is a lot of negativity and hate out there in cyberspace. And it’s not surprising when you consider how we are wound-up and egged-on by national press and media in their fight to hold our attention.
Continue ReadingWritten By Michael Smith on the 21st of November, 2017
Forrester’s ‘Why 2018 Is All About Customer Experience For The Retail Industry’ has something of a Groundhog Day feel about it.
Continue ReadingWritten By Michael Smith on the 12th of October, 2017
As we rush headlong into Q4, retailers & brands place fingers in ears and hope that planning, buying and promotion delivers against expectation.
Continue ReadingWritten By Michael Smith on the 12th of September, 2017
The emergence of innovative cloud-based, software over the past decade has been a big game-changer in global business. ‘Disruptors’ have emerged as latter-day Davids successfully taking on and beating corporate Goliaths at their own game.
Continue ReadingWritten By Michael Smith on the 7th of June, 2017
Never over-promise and under-deliver. Always under-promise and over-deliver. Rules which are core to providing a lasting and positive experience that have been forgotten during this current election campaign.
Continue ReadingWritten By Michael Smith on the 16th of May, 2017
Which Computing are one year past the launch of their intelligently designed Help Centre and according to Editor, Richard Parris ‘we wouldn't be without it’.
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