Solving problems for SMBs and StartUps: how to create a winning team with Google Apps for Business and other smart applications

Written by Michael Smith on the 13th of January, 2014



Make your team able to collaborate internally and externally in the cloud in 2014

Alot of people in SMB or startup businesses will be considering how they go about achieving their goals in 2014. Whether you are managing or part of a team, it is important that you are able to readily communicate and collaborate internally and externally.

Improving your performance comes down to you being able to improve your own or your team’s productivity which is all about the balance between outputs (typically measured in sales directly or indirectly) and inputs (expenditure in terms of cost of sales, expenses or time).


For any team, removing obstacles to being productive can unlock a huge amount of value. The traditional concept of the office and desktop computing is now creating huge inertia.


Cloud-based technology such as Google Apps for Business provides the freedom that a team needs to be able to grow. It can also help you to manufacture that all important commodity ‘time’ by creating a truly mobile workforce that can collaborate from any device at any time. Here are just some of the benefits as published in a recent paper:

• Make workers 5-25% more productive

• Reduce travel expenses by 5-18%

• Reduce recruiting and induction costs by 10-35%

• Reduce training costs by 2-10%

• Reduce supply chain costs by 3-10%

• Reduce administrative, paper, postage and overnight shipping costs by 15-50%*


However, there is a caveat to all of this. The listed benefits will only accrue to businesses that deploy this technology properly and ensure that change is managed and that people are educated and supported in the use of this technology. And that’s where we come in, as a technology service provider - we deploy, educate and support.


Furthermore, Google Apps for Business is the foundation stone for doing everything in the cloud. To create a winning team, you need an advantage and that means being able to operate your entire business from a smartphone or tablet anytime, any place. By adopting other cloud tech such as Xero accounting, Zendesk for customer helpdesk or Capsule for CRM, you can go 100% cloud.


You don’t have time for this but we do - come and talk to us and we can show you how easy it is for us to help you create that winning team in 2014.



Source: *Google Customer EVM Perspectives Report

Drop us a note

If you want to explore what we do in more depth or are interested in a live demonstration of any of the technologies we deploy, then simply complete and submit the below form.

Give us a call

0843 224 9088

Get in touch

Tweet, Circle, Hangout or Message